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Site Analytics

Analytics tell you how many people visit your site, which pages they look at, and where they come from. Kite includes built-in analytics, and you can also connect an external tool if you prefer.

Kite's built-in analytics​

Kite tracks basic visitor activity on your published site so you can see how it's performing — typically things like visits, page views, and top pages.

  1. Open your project in Kite.
  2. Find the Analytics area for your site.
  3. Review your visitor numbers and most-visited pages.
Publish before you measure

Analytics only count visits to your live, published site. If you haven't published yet, or you only viewed the editor preview, you won't see meaningful numbers. See How to publish.

Connect external analytics​

Prefer a tool you already use? You can add an external analytics service by embedding its tracking script.

Commonly requested tools:

  • Google Analytics (GA4)
  • PostHog
  • Mixpanel

To connect one:

  1. Create your property/project in the analytics tool and copy its tracking snippet or measurement ID.
  2. In the Kite editor, ask Kite to add the snippet — for example, "Add this Google Analytics tag to every page," and paste it.
  3. Publish your site.
  4. In the analytics tool, use its real-time view to confirm your visit is being recorded.
Adding scripts

External analytics are added the same way as any embed script. If the tracker doesn't load, it may be blocked by your site's Content Security Policy — see Chat Widgets & Custom Scripts.

"My visitor count looks wrong or too low"​

A lower-than-expected number is usually normal, not a bug. Common reasons:

  • You only just published. It can take time before visits show up, and a brand-new site simply has few visitors.
  • Your own visits may not count. Some analytics filter out repeat visits from you, the owner.
  • Preview views don't count. Only your published site is tracked.
  • Ad blockers and privacy tools stop some visitors from being counted — so real traffic is often a bit higher than analytics show. This affects every analytics tool, not just Kite.
  • Two tools won't match exactly. Kite's built-in numbers and Google Analytics use different methods, so their totals will differ. That's expected.
Compare trends, not single numbers

Don't obsess over one day's count. Watch the trend over weeks — is traffic growing, steady, or dropping? That's the useful signal.

Troubleshooting​

No data at all. Confirm your site is published and that you (or a test visitor) actually loaded the live URL. Give it a little time, then check again.

External tracker isn't recording. Verify the snippet is complete and the measurement ID is correct, check for a CSP/blocked-script error in your browser console, and ask Kite to allow the tracker's domain if needed. See Chat Widgets & Custom Scripts.