Site Analytics

Every Kite-hosted site has built-in analytics. Open your site in the browser workspace and choose Analytics to see four tabs.

The four tabs

Site insights. On paid plans: pageviews, pages per visit, bounce rate, time on site, top pages, referrers, countries, devices, events, and funnels. On the Free plan: a single visitor count.
Leads inbox. Every contact form submission. Free-plan teams see the count; paid plans see the submissions. See Contact forms.
Discoverability. Page speed scores, an AI analysis of how findable your site is, and a Review and fix button that hands the findings to Kite. See SEO & discoverability.
Errors. Problems visitors hit on the live site.

Kite's analytics are powered by a dedicated PostHog project for each site. Reads are cached, so a short delay before a visit shows up is normal.

Publish before you measure

Analytics count visits to your live, published site. Editor previews are not counted.

Prefer a tool you already use? Add its tracking script the same way as any embed script.

Create your property in the analytics tool and copy its tracking snippet or measurement ID.
Ask Kite to add it, for example, "Add this Google Analytics tag to every page," and paste it.
Publish your site.
Use the tool's real-time view to confirm your visit is recorded.

You only just published. A brand-new site has few visitors, and reads are cached briefly.
Preview views do not count.
Ad blockers and privacy tools stop some visitors from being counted, so real traffic is often a bit higher than analytics show. This affects every analytics tool.
Two tools will not match exactly. Kite's numbers and Google Analytics use different methods.

Compare trends, not single numbers

Watch the trend over weeks. Is traffic growing, steady, or dropping? That is the useful signal.

You can also ask Kite in Slack: "What did the comparison page do for traffic this week?" Kite reads the analytics and answers. See Conversion work.