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SEO & Discoverability

SEO (search engine optimization) is everything that helps people find your site when they search. This section explains what Kite takes care of for you, what you can ask Kite to fine-tune, and how to move an existing site over.

What Kite handles automatically​

When you build and publish a site with Kite, the technical groundwork is done for you:

  • Page titles and headings are generated from your content as Kite builds each page.
  • A live sitemap.xml lists your pages and updates itself as they change. See Sitemap & robots.txt.
  • A robots.txt that welcomes search engines and AI crawlers.
  • An llms.txt file and structured data, so AI answer engines can read and cite your site.
  • Google Search Console verification and sitemap submission after publish, on paid plans, with the status shown in the publish panel.
  • Mobile-friendly, responsive layouts. See Responsive design.

The Discoverability tab​

Your site's Analytics page has a Discoverability tab with page speed scores, an AI analysis of how well your site can be found, and a Review and fix button that hands the findings to Kite. See Site analytics.

What you can ask Kite for​

You do not edit code in Kite. You describe what you want in plain language and Kite makes the change. For SEO, you can ask Kite to:

  • Set or rewrite a page's title and meta description. See SEO Basics.
  • Add alt text to images. See SEO Basics.
  • Set the social preview (title, description, image) for a page. See Social Link Previews.
  • Audit the site for discoverability problems and fix them. See Conversion work.
tip

The clearer your request, the better the result. Instead of "improve my SEO," try "Set the meta description on our Home page to: Scheduling software for multi-location clinics. Book a demo in two minutes."

Set expectations on timing​

Search engines do not see your changes instantly. After you publish, Google has to crawl (visit) and index your site before updates show up in search results. This can take days or weeks. See SEO Basics.

In this section​